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Table of Contents


IN EVERY ISSUE


6 Mailbag
84 New Products & Services
88 People
91 Industry News
92 Ad Index
94 Team PSDA
99 Online Index
107 Classified

COLUMNS


3 433 East Monroe
Get the Dish on High-Tech Tools

By Darin Painter

8 President's Message
Use SIGs to Your Advantage

By Phil Schmidt

10 Strategic Sales
Why Clients Choose You: Habit or Loyalty?

By Dick Gorelick



FEATURES


26 FOLDERS AND BINDERS
Know When to Fold 'Em
With the right balance of design and budget, a simple folder can be attention-grabbing and cost-saving.
By Sarah Morton

42 COVER STORY
Taking Your Business High-Tech
New options abound for document industry pros looking to save time, solve business problems, boost efficiency, and improve communications with associates and clients.
By Kara S. Carpenter

55 COMMERCIAL PRINTING
The Tip of the Iceberg
Commercial printing projects require creative advice, prepress work and other services hidden beneath the surface.
By Susan Keen Flynn



PROFILES


12 End User Speaks
The city of Hartford, Conn., uses posters to improve perceptions of the city.

16 Adding Value
After being selected as a furniture maker's 2002 vendor of the year, distributorship PrintOne Inc. created a 2-year, total marketing campaign for the company that included post cards, circulars, and television and radio advertisements.

114 Off Hours
Standard Business Systems is steadfast in its support
of a worldwide literacy campaign.



INDUSTRY REPORTS


24 Promotional Products
Distributors help clients put their best feet forward
with promotional apparel.

37 E-Files
A software company helps health care firms comply with
the Health Insurance Portability and Accountability Act.

62 Manufacturing
Manufacturers aim to be more responsive to distributor requests.

SPECIAL FEATURES


68 PSDA's 2003 Print Solutions Conference & Expo Coverage

100 2003 Index of Articles
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Published by the Print Services & Distribution Association
433 E. Monroe Ave., Alexandria, VA 22301 (703) 836-6225