Print Solutions December 2006
Contents
IN EVERY ISSUE
104 Classified
COLUMNS
Prospecting From Obituaries
By Andy Brown
Maintain Your Holiday Spirit
By James M. Riley, CDC
Feedback From Print Buyers
By Dick Gorelick
INDUSTRY REPORT
About 590 exhibitors displayed the latest products and services at the annual
Graph Expo and Converting Expo 2006.
By Preeti Vasishtha
COVER STORY
Print buyers want tech-savvy printers that are strong in customer service and
offer multiple solutions.
By LaShell Stratton
FEATURES
And why they don’t matter
By Rebecca Trela
Customer relationships are your most important asset.
By Andy Brown
Some print buyers seek printers that are environmentally friendly.
By LaShell Stratton
The new wisdom about prospecting for clients
By Rebecca Trela
CASE STUDIES
Latcha + Associates brings creativity and innovation to a brochure for an
automotive art exhibit.
By LaShell Stratton
Marketing company PBHS Inc. earns repeat orders with referral books designed for
the medical market.
By Andy Brown
COMPETITIVE LANDSCAPE
Its winning formula is selling print at the cheapest price to the smallest
customers.
By LaShell Stratton
PROFILE
Emma Zumberge, VP of sales and marketing at Capture Business Cards, is a
certified pastry chef.
By Rebecca Trela
SPECIAL FEATURE
