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Print Solutions July 2005

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Table of Contents

Contents

IN EVERY ISSUE

6 Mailbag

118 New Products & Services

122 People

126 Industry News

128 Team PSDA

134 Online Index

135 Ad Index

140 Classified

COLUMNS

3 433 East Monroe

It’s Time to Respect Marketing
By Darin Painter

11 President’s Message

Trust Your Intuition
By Jeff Long

12 Strategic Sales

Lexicon of Lousy Words
By Dick Gorelick

FEATURES

26 Young and Fearless

What does the next generation of printing pros look like? Enthusiastic and successful, judging by seven entrepreneurs who shared their winning business strategies with Print Solutions.

By Preeti Vasishtha

56 COVER STORY

You don’t need textbooks and blackboards to get a marketing education. Go to the head of the class with these lessons on building your brand, starting an e-newsletter, creating powerful direct mail and more.

By Andrew Brown and Darin Painter

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CASE STUDIES

14 Statement Rendering

Co-mingling improves a fuel supplier’s cash flow.

48 Commercial Printing

A printer, design firm and illustrator produce an award-winning brochure.

84 Tax Forms

Summer is a prime time for tax form sales.

98 Promotional Products

Bumper stickers and yard signs raise Sen. Evan Bayh’s profile.

112 Labels

A distributor scrambles to provide labels to a security alarm company.

INDUSTRY REPORTS

22 E-Files

Plantrol Systems’ OMNIcom247 enables manufacturers to send quotes, order acknowledgments, invoices and shipping labels to multiple destinations simultaneously.

91 Supplier Focus

Pressure seal forms and mailers offer fast, reliable, low-cost alternatives to distributors.

104 Manufacturing

The industry should build on the successful 2005 Manufacturer & Supplier Conference.

PROFILE

152 Off Hours

Susan Hartmere shares a first-person account of helping tsunami victims in southern India.

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