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Print Solutions March 2006
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Table of Contents
Contents
IN EVERY ISSUE
6
Mailbag
101
People
102
Industry News
105
New Products & Services
106
Team PSDA
112
Ad Index
114 Reader Service Form
115 Classified
COLUMNS
3
433 East Monroe
Diving Into Web-to-Print
By LaShell Stratton
12
President’s Message
Creating Value with Web-to-Print Technology
By Timothy J. Mehl, CDC
16
Strategic Sales
The Web-to-Print Challenge
By Dick Gorelick
WEB-TO-PRINT COVER STORY
22
Reality Check
Web-to-Print technology reshapes the printing landscape.
By Andrew Brown
34
ASP vs. In-House Technology
A company that chooses to offer W2P solutions must decide between carrying the weight of the technology alone or with friends.
By LaShell Stratton
52
The Key to Online Solutions
Software companies provide turnkey solutions with W2P applications that are becoming as important in the industry as presses, paper and ink.
By Andrew Brown and LaShell Stratton
WEB-TO-PRINT CASE STUDIES
42
Finding the Right Port of Entry
Allied Printing Resources modifies a W2P solution for the New York and New Jersey Port Authority.
46
The Web-to-Print Distributor
Willie Brennan partners with printers and distributors to offer end users custom web-to-print solutions.
By Andrew Brown
61
A New Brand of Marketing
Faced with steep competition, FORMost Graphics Communications Inc. found new ways to market itself with web-to-print.
By LaShell Stratton
64
Keeping the Internet Simple
Webb/Mason becomes a one-stop shop for online giant AOL.
72
Mimeo on the Move
The industry’s fastest-growing company relies on speed, precision and web-to-print.
By Darin Painter
INDUSTRY REPORT
88
Manufacturing
For those considering the annual Manufacturers & Supplier Print Conference in Philadelphia this year, here are six important reasons why attending is critical to your success.
PROFILE
128
Off Hours
R. Michael O’Hara, chairman and CEO of AB&C Group taped a testimonial radio ad for BB&T, a financial holding company, to promote his business and help sustain a positive relationship with the bank.
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© 2006
Print Solutions Magazine. All Rights Reserved. Published by the
Print Services & Distribution Association
433 E. Monroe Ave., Alexandria, VA 22301 (703) 836-6225