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COLUMNS
3 433 East Monroe
What You Can Do With E-Commerce
By Andy Brown
6 President’s Message
Logistics or Warehousing?
By Bob O’Connell

WEB-TO-PRINT COVER STORY
10 Friend or Foe?
Internet printers offer attractive benefits to print resellers.
By Andy Brown

WEB-TO-PRINT FEATURES
20 W2P Your Wallet Likes
Wise words for getting maximum value from an existing web-to-print site.
By Rebecca Trela
26 Running on Credit
W2P businesses navigate the best approach to online payment processing.
By Rebecca Trela

CASE STUDIES
34 pURL Survey Gets Action
Texas-based Action Printing & Copy Center delivers high response rates to political clients.
By Rebecca Trela
42 The Right Mistake to Make
An Oregon distributor’s VDP error helps coin a new definition of printing.
By Rebecca Trela

DEPARTMENTS
40 Mailing and Fulfillment
Choose the most efficient and cost-effective direct mail printing.
By Andy Brown
46 Green Scene
Paramount Printing Becomes ‘Lean and Green.’
By Rebecca Trela
50 Promotional Products
Avoid threadbare logos when digitizing artwork for apparel.
By Andy Brown

IN EVERY ISSUE
52 Industry News
58 People
66 New Products & Services
72 Industry Calendar
74 Advertiser Index
78 Classified

SPECIAL FEATURE
70 2008 Buyers’ Guide
Update

PROFILE
88 Off Hours
Sharon Williamson, WorkflowOne’s director of strategic communications, pursues singing passion through opera.
By Rebecca Trela