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Table of Contents
IN EVERY ISSUE
6
Mailbag
79
New Products & Services
84
Ad Index
85 Subscription Cards
87
People
90
Industry News
91
Team PSDA
95 Online Index
96 Classified
COLUMNS
3
433 East Monroe
By Darin Painter
8
President's Message
By Phil Schmidt
18
Strategic Sales
By Dick Gorelick
FEATURES
38
RETAIL MARKET
Giving Retail Firms a Spark
Retailers' need for tried-and-true products and target marketing creates opportunities for distributors.
By Katherine House
48
COVER STORY
Inside the Majors
Print Solutions spies on Moore Wallace, The Standard Register Company and Relizon. The majors are searching for direction, and they're vulnerable to perceptive distributors.
By Darin Painter
64
PROMOTIONAL PRODUCTS
Fresh Ideas Mean Sales
Distributorships selling promotional products penetrate accounts and help clients market themselves.
By Preeti Vasishtha
PROFILES
20
Spotlight
Optimum System Products Inc. relies on motivated employees and solid partnerships to meet customers' needs.
30
Adding Value
Distributorship FSi offers customers Southern hospitality and cost-saving solutions.
102
Off Hours
Andrew Kohn runs a distributorship and also hobnobbed with Vice President Dick Cheney to help small businesses grow.
INDUSTRY REPORTS
36
Promotional Products
Distributors go for the green by offering promotional products for golf tournaments.
44
E-Files
A distributorship's online ordering system saves clients time and money, and has helped the firm boost sales.
72
Manufacturing
Forms printers use vegetable inks and a unique washup combination to produce documents efficiently and safely.
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© 2005
Print Solutions Magazine. All Rights Reserved.
Published by the
Print Services & Distribution Association
433 E. Monroe Ave., Alexandria, VA 22301 (703) 836-6225