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Print
Solutions November 2005
Cover
story
Planning for Profits
Continued
Substrate
Comparison Guide
Here’s
a breakdown of nameplate materials
and their applications:
Aluminum
Summary:
Durable and chemical resistant;
low tooling costs
Applications:
Nameplates, metal invitations
and business cards
Stainless
Steel
Summary:
Higher tooling costs than aluminum,
but maximum durability and chemical
resistance
Applications:
Industrial facilities and tags
with serialized numbering
Brass
Summary:
Similar benefits costs to stainless
steel, but with a finished look
Applications:
Cabinet and furniture nameplates
Vinyl
Summary:
Cost-effective; range of finishes
and thicknesses; 2 to 7-year durability
range
Applications:
Decals and warning labels
Polyester
Summary:
More durable than vinyl; won't
shrink as it ages; resistant to
high temperature extremes
Applications:
Decals and warning labels
Polycarbonate
Summary:
Chemical, UV and scratch resistant
Applications:
Overlays and panels
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Nameplate
Creation From Start to
Finish
Create the design.
Develop
a logo or functional design
with operating instructions,
serial numbers, service
recommendations or contact
information.
Establish
the application.
Know
exactly what the nameplate
will be used for and where.
Evaluate
the environment.
Know
under what conditions
the nameplate will be
exposed, including heat,
cold, moisture and corrosive
chemicals.
Choose
the material.
Use
the right material for
the right application
in the right environment,
whether it’s lightweight
or heavy, metal or plastic.
Pick
a finish.
Options
include bright, satin
and diamond cut; a variety
of colors; and gloss or
matte.
Determine
the attachment.
Should
the nameplate include
mounting holes or an adhesive?
Select
size, shape and ink colors.
Customize
with tooling, numbering,
embossing and debossing,
and doming.
Verify
quantities.
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Craig
Sheer (left) and Ken Lerman, co-founders
of LP Digital Inc., New York City,
launched the state-of-the-art
digital company in April.
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Distributors
can add profits by researching
and selling new items such as
product identification graphics,
which includes nameplates, decals,
tags, signs, panels and overlays.
Manufacturers incorporate metal
or plastic substrates, using a
variety of printing methods, such
as lithography, flexography, silkscreening,
and digital offset and laser printing.
Courtesy
of Yeuell Nameplate & Label,
Woburn, Mass.
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”In
hospitals you’ll see wall plug-ins
for life support systems. They might
say ‘Oxygen,’ or ‘Nitrogen.’
We make that metal nameplate or that
metal panel.”
Keith Rosenthal, Vice President
Mcloone, La Crosse, Wis.
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“The
most important factor in determining
what identification product to make
is where it’s going to be used.”
Tom Barry, President
Yeuell Nameplate & Label, Woburn,
Mass.
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“In
terms of profits, there is a direct
cost with every hiring mistake.”
Tony Smith, Consultant
Performance Management, Rockford,
Ill.
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